We helped WWF and Mental Health Foundation create an immersive and engaging guide that inspired people living in built-up, urban environments to get outside and reconnect with the natural world around them all-year round.
All 100 pages of the book were first illustrated, designed and copy set, prior to working closely with the printer to combine a number of bespoke print and binding techniques with a selection of sustainably-sourced paper stock – including the addition of a ‘seeded paper’ insert that readers could physical plant, water and watch grow.
We were also able to build on what we created physically, by creating a full set of social collateral and animations from the content of the book, allowing it to live online as well as in people’s hands.
