And when they do, Ruby Hotels by IHG is their perfect base: high-end design, heaps of character and slap-bang in the heart of 14 European cities.

Ruby is for guests who want to get stuck into every part of the experience. The people. The places. The food. The buzz.

Dive In was Ruby’s invitation to guests to immerse themselves in a world designed to connect them with each other, the city and the hotel itself. It was our job to take this existing platform and free-spirited attitude and turn it into a vibrant, visual world.

Through photography and art direction, we captured the energy, spontaneity and human connections that happen when you properly Dive In.

Rather than simply showing more of a hotel, we showed more of the moments that matter. Small, incidental moments leading to deeper, more meaningful connections.

Social-first films were built around that Dive In moment that made each film feel unmistakably Ruby.

We then created a suite of creative assets to bring the platform to life, giving Ruby a flexible, free-flowing visual language synonymous with their brand.