Season-long design support for a championship-winning team

Season 12 marked another year of partnership with Jaguar TCS Racing in the Formula E World Championship. We provided ongoing creative and design support, from the big-bang season launch to the exhilarating finale as the team claimed the 2026 Team Champions trophy.

Our work spanned every aspect of team life. We planned and art-directed photoshoots and produced a social-first asset bank ready for every possible outcome across the 17 races. We also deepened our role as brand guardians for Jaguar TCS Racing’s internal teams, each with its own needs.

This season, we also brought new projects to the team, aimed at increasing fan engagement and strengthening Jaguar’s cultural ties to the cities they race in. These included an illustrated stamp pack for each host country, used across social, press, and race-day hospitality suites. We also introduced a new concept for the team’s social: bespoke race helmets.

Before each race, we launched a digital helmet skin as the centrepiece of the week’s social coverage. Each design started as a set of concepts inspired by the host city’s culture. We developed the chosen idea into a flat helmet skin using digital painting, hand illustration, vector work and custom typography. Our CGI partners rendered it in 3D, and we brought it into a branded poster template.

Some helmets moved beyond the screen too. The Miami design was made for real and worn by Miami-born Olympic gold medallist Twanisha Terry. In Monaco and London, we briefed and managed collaborations with world-renowned artists Alan Walsh and Vic Lee. Vic Lee’s London design went on to become an eye-catching mural at the event.

The best teams are built on genuine partnership. We’re proud to continue to build on what’s come before, and are already excited for what Season 13 might hold.

Credits: Daughter

Creative Direction - Stuart Jackson
Design - Abi Bills, Mattie Lynch, Mark Walters
Motion Design - Maddie Cunningham
Copy - Gareth Hopkins, Rich Newell
Business Director - Victoria Palmer
Project Management - Lottie Hammon

Credits: Partners

Photography - Oscar Lumley
CGI Partner - Mighty Giant
Event Build - Imagination
Artist & illustrations - Vic Lee, Alan Walsh